NEW YORK, NY — July 27, 2018 — Mooreland Partners, the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, announced today that it has acted as the exclusive financial advisor to TapInfluence, Inc. on its merger with IZEA, Inc. (NASDAQ: IZEA).
TapInfluence, headquartered in Mountain View, provides a SaaS platform for marketers to run influencer marketing campaigns. The platform enables brands and agencies to identify and engage with relevant digital influencers and to collaborate with influencers on content creation. IZEA, headquartered in Winter Park, FL, offers an influencer marketing managed service and operates IZEAx, the premier technology platform that connects marketers with influential creators to help automate influencer marketing and custom content development.
“This merger represents the next logical step for both companies as they seek to expand their technology platforms and service offerings to better position them for success in the growing influencer marketing sector” said Peg Jackson, Managing Director at Mooreland Partners.