Mooreland Partners Advises Xtify on Sale to IBM
New York, NY / Armonk, NY — October 3, 2013 — Mooreland Partners is pleased to announce that it acted as the exclusive financial advisor to Xtify Inc. (“Xtify”) on its sale to International Business Machines Corporation (NYSE:IBM) (“IBM”).
Xtify is a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. The company provides campaign creation, personalized content, dynamic real-time segmentation and analytics for all mobile devices and browsers. The technology is designed to help companies engage, convert and retain mobile application users and site visitors. Xtify’s cloud-based campaign management platform notifies mobile consumers when new content and promotions are available – helping businesses deepen connections with their customers.
The acquisition will help extend IBM’s mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.
The sale of Xtify extends Mooreland’s leadership position in digital media and mobile technology M&A. It represents the 16th transaction advised by Mooreland since the start of 2013 and validates Mooreland’s strong presence in New York, an expanding center for technology and talent.