Mooreland Partners Advises Social Tables on its Sale to Cvent, a Portfolio Company of Vista Equity Partners

Mooreland continues its leading coverage of travel and hospitality software and vertical SaaS

NEW YORK – October 17, 2018 – Mooreland Partners, the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, announced that it acted as the exclusive financial advisor to Social Tables on its sale to Cvent, a market leader in meetings, events, and hospitality technology, majority owned by Vista Equity Partners.

Social Tables is the leading event diagramming, seating, and collaboration platform used by more than 5,000 organizations and hospitality brands – including Under Armour, Live Nation, Hyatt, The Venetian, ClubCorp, and Forbes – to power nearly 4.5 million events.

Founded in 2011 in Washington, DC by Dan Berger, Social Tables offers the world’s largest database of to-scale function space with 4 billion square feet available through its search engine. Through its powerful collaboration engine, planners and hotels use Social Tables’ Event Services Solution to diagram events, create seating charts, and share files. One in three full service hotels in North America uses Social Tables to work with planners to deliver 100,000 meetings and events each month. The company was backed by leading venture firms including Bessemer, QuestMark and Thayer Ventures.

“We executed on a landmark transaction in the consolidating hospitality software space, where both the supply and demand sides are seeking broader and more automated solutions. Social Tables is a key player helping to transform the ecosystem,” said Larry Phillips, Managing Director at Mooreland. “We envision more consolidation and M&A in the future in this very large market that we call the Hospitality Cloud.”