Combination of U.S. and European complementary sports technology companies creates global leader
LONDON – 5 May 2015 – Mooreland Partners, the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, today announced that it acted as the exclusive financial advisor to Prozone on its sale to STATS, a Vista Equity Partners portfolio company. The acquisition of Prozone, a leading European provider of sports data tracking and performance analytics technology further solidifies Mooreland Partners’ position among the most active advisors to the digital media sector, and marks Mooreland Partners’ second transaction in the sports technology sector this year.
“This strategic combination of the leading U.S. and European sports technology companies demonstrates Mooreland’s ability to successfully complete complex trans-Atlantic mergers, and reflects the growing importance of data analytics within the professional sports market,” said Stephen Schweich, Managing Director of Mooreland Partners.
Prozone enables coaches, teams and players to more scientifically evaluate and improve their performances through optical tracking of players and data analytics tools. Operating dual France and U.K. headquarters, Prozone maintains a database of over 100,000 players, and its technology captures proprietary data from over 12,000 sporting events per year. “Our knowledge and experience in performance analysis for soccer, rugby, hockey, and handball is a fantastic complement to STATS,” said Thomas Schmider, CEO of Prozone. The company’s suite of software products combines data analytics and video tracking to generate post-match analyses, trend analyses, opposition scouting reports, and other valuable information.
STATS is the world’s leading sports technology, data, and content company. Its mission is to revolutionize the way sports contests are viewed, understood, played, and enjoyed. STATS provides real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation, brand activation, and SportVU technology. Today, STATS’ worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. The company is headquartered in Northbrook, IL, USA.
U.S. based private equity firm Vista Equity Partners, owner of STATS, funded the acquisition. Vista Equity Partners has more than $14 billion in cumulative capital commitments, and has offices in Austin, Chicago and San Francisco. Vista currently invests in software, data, and technology-based organizations led by world-class management teams.