Leading location-based marketing technology company secures investment from trans-Atlantic syndicate of investors to accelerate growth plans
LONDON, 15th April 2016 – Mooreland Partners, the leading independent investment bank providing M&A and private capital advisory services to the global technology industry, today announced it acted as the exclusive financial advisor to Blis on its recently completed Series B equity financing from new investors Endeit Capital, Unilever Ventures and Beringea LLC, alongside additional debt facilities provided by Silicon Valley Bank.
“This is another landmark transaction in the digital media and Internet space advised by Mooreland, which demonstrates our ability to deliver successful outcomes for our clients by leveraging our domain expertise and global network and relationships” said Peter Globokar, Managing Director, Mooreland Partners.
Headquartered in London, Blis is the global pioneer in advanced location data technology. With US location-targeted mobile ad spend predicted to be worth $11.3 billion in 2016 and forecast to reach $26.7 billion by 2020, the investment will help fund the continued expansion of Blis into new markets, including the US, and the scaling of international sales and marketing activities. It will also be used to enhance Blis’ core data engineering capabilities, as well as the development of new product features.
“This financing highlights Mooreland’s ability to raise growth capital from institutional investors on a trans-Atlantic basis, and represents one of the largest ad-tech private capital raising in Europe during the last three years” said Seth Kundrot, Executive Director, Mooreland Partners.