Mooreland Partners advises appMobi on sale of HTML5 tools activities to Intel

Mooreland Partners advises appMobi on the Sale of its HTML5 Development Tools Division to Intel Corp.

Lancaster, PA / Santa Clara, CA — February 20, 2013 –Mooreland Partners is pleased to announce that it acted as the exclusive financial advisor to appMobi Inc. (appMobi) on the sale of its HTML5 Development Tools Division to Intel Corp.(Intel).

The agreement between the companies establishes a strong relationship which leverages the tight integration of the HTML5 development tools, now owned and managed by Intel, and appMobi’s cloud services, which appMobi will continue to provide to developers.

appMobi is a leading provider of HTML5 mobile app development and deployment tools and cloud-based mobile app services. The company has focused on products that advance the mobile market’s shift from proprietary native tools and services to industry standards HTML5, CSS3 and Javascript. With this agreement, Intel and appMobi continue to demonstrate their commitment to the deployment, improvement, and ultimate success of HTML5.

Going forward, appMobi continues as a strong, ‘pure play’ cloud services company, focused on advancing the HTML5 platform. The two biggest challenges facing app developers today are engagement and monetization. The appMobi cloud answers these challenges, delivering important capabilities to mobile apps, including in-app purchasing, on-device updates, push messaging, app store analytics, social gamification, and much more.

appMobi has its corporate headquarters in Lancaster, Pennsylvania. For more information, visit www.appmobi.com and www.intel.com.

This is Mooreland’s 28th announced transaction since January 2012. It represents yet another example of Mooreland’s presence as a leading M&A advisor across the global mobile value chain and further highlights our growing practice area within the mobile application ecosystem.