Mooreland Partners advises Saffron Digital in sale to HTC
Greenwich, CT, February 7, 2011 – HTC Corp (2498:TT), a world-leading manufacturer of smartphones and connected devices, announced the acquisition of London-based Saffron Digital Ltd. for $48.3 million, in its largest acquisition to date. Saffron Digital, a winner of multiple industry awards, powers secure video delivery services offered to digital consumers on behalf of blue chip consumer device manufacturers, mobile operators and content providers.
About Saffron Digital Limited (Saffron)
Saffron Digital is the strongest rival to Apple’s iTunes video store and provides its services to most of Apple’s competitors, including HTC, Samsung, LG, Sony Ericsson and Nokia as well as mobile operators and content providers. Saffron has developed a state-of-the-art, cloud-based platform for end-to-end distribution of digital content, featuring “superfast” video transcoding, a cloud-based “digital locker” for consumer purchases and backend content management and monetization capabilities. Saffron’s technology platform enables consumers to buy and view a single piece of digital content on any video playing DRM-compliant device, anywhere and anytime: consumers can access multiple storefronts on multiple devices, purchase content once from any of those devices and consume it on any of their devices. Founded in 2002 and based in London, United Kingdom, the company also operates an office in Los Angeles. For more information, visit www.saffrondigital.com.
About HTC Corporation (HTC)
HTC Corporation, through its subsidiaries, engages in the design, development, manufacture, and sale of smart handheld devices. Its products include smart phones, touch phones, mobile computers, and personal digital assistant phones. HTC is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. HTC offers its products in Europe, the Asia Pacific, North America, Latin America, Africa, and the Middle East. HTC was founded in 1997 and is headquartered in Taoyuan, Taiwan. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.