Connectiva Systems Inc. acquires Olista Corporation

Connectiva Systems Inc. acquires Olista Corporation

Connectiva Systems Introduces Industry Leading Solution for Customer Experience Management

Leading provider of revenue management solutions adds several marquee customers and expands product capabilities in line with vision to create $1 billion in customer value by 2011

NEW YORK, May 10, 2010 – Connectiva Systems Inc., a leading provider of revenue management solutions, today announced it has launched a new solution offering for customer experience management (CEM).
The solution equips Connectiva with a market leading integrated revenue optimization suite, extending its functional footprint beyond revenue assurance and fraud management to managing the end-to-end customer experience. Based on assets acquired from Olista Corp, a Delaware corporation, the CEM solution uses patented analytics technologies to help organizations better understand customers’ behavior patterns and to increase customer lifetime value.

“Our new customer experience management solution is a breakthrough offering to address the needs of service providers worldwide who are trying to deliver a seamless experience to their subscribers across multiple touch-points,” said Avi Basu, President and CEO of Connectiva Systems. “The solution provides greater insight into every aspect of the subscriber life cycle and also enables them to translate the insights into actions. These actions can be executed and measured in real time to provide immediate and tangible business outcomes.”

The CEM solution helps operators increase ARPU, improve retention and better monetize customer data by providing the following capabilities:

End-to-End collection of customer behavioral data across networks, services and devices
Pre-defined experience metrics, KPIs based on industry best practices
Powerful analytics tools to perform open ended correlation and extract insights
Strong investigative environment for root cause analysis
Action engine to translate insight into meaningful real-time actions
Social network analysis to considerably enhance customer acquisition, retention and service adoption

“This solution is well timed to the needs of the market”, said Susan McNeice, Global Director of Communications Infrastructure Systems & Software, Stratecast, a Division of Frost & Sullivan. “A robust customer experience management capability will be the hallmark of successful service providers going forward.”

In conjunction with the announcement, Connectiva also announced several new customers for its CEM solution including large Tier 1 carriers, network equipment manufacturers and systems integrators in Europe and North America. In addition, Connectiva named Telefonica and Alcatel-Lucent as live customers in production.

In line with the strategic significance of the offering, Connectiva will be forming a new business unit around customer experience management and will also enhance the overall revenue optimization suite by applying the new analytics capabilities across multiple solution domains. The new business unit will report directly to Anandan Jayaraman, Chief Product and Marketing Officer of Connectiva Systems.

About Connectiva Systems
Connectiva Systems is a revenue management software company whose solutions enable telecom, media and utility companies to reduce revenue leakage, minimize fraud, lower churn, improve operational effectiveness and increase over-all profitability.

Leading global service providers ranging from 2 million to 100+ million subscribers and in a variety of segments across mobile, cable, wireline and business services have partnered with Connectiva to identify and recover more than $500 million in revenue leakage. Connectiva has won numerous awards and has been consistently recognized as a thought leader in revenue management.

Headquartered in New York City, the company is privately held and has offices in Bonn, London, Kolkata, Kuala Lumpur, Mexico City and New Delhi. For more information, please go to

Kerri Hazama
Gutenberg Communications

Dimple Khanna
Gutenberg Communications

Shalini Siromani
Gutenberg Communications